Trade Council of Denmark as “Extended Sales Platform”
Bramidan explains: "The agreement we made with the Trade Council of Denmark in New Zealand regarding the "extended sales platform" was invaluable to us as it meant that at the time of the transfer to the local distributor we had a strong brand value, a foothold in the market and references that made this "birth" invaluable. We assessed that this was the cheapest way for us to engage this market – and has also proven to be very effective.
Bramidan and our distributor are still in constant dialogue with the Trade Council of Denmark as they have immense knowledge about the local market and our distributor is confident that by having the Trade Council close, the distance to the manufacturer has been minimized/eliminated. We still biannually evaluate the option of having the Trade Council to support our local distributor further."